Sfoglia per Autore
Tempo e spazio per la value co-creation: il temporary shop
2009-01-01 Caridà, A; Melia, M; Russo Spena, T; Colurcio, M
Il merchandising farmaceutico tra innovazione e tradizione: il caso dei corner salute Coop
2009-01-01 Melia, M; Caridà, A; Colurcio, M
Value co-creation and experience in drugs distribution: The Coop Health Corner
2010-01-01 Melia, M; Colurcio, M; Caridà, A; Russo Spena, T
Packaging and experiential benefits. The case of probiotic drinks
2010-01-01 Colurcio, M; Melia, M; Caridà, A; Tregua, M
Tempo e spazio per la value co-creation: il temporary shop
2010-01-01 Caridà, A; Russo Spena, T; Melia, M; Colurcio, M
Il Viral Marketing per comunicare ed intrattenere. Un’ipotesi di valutazione degli effetti
2010-01-01 Colurcio, M; Caridà, A
Time and space for the value co-creation: Temporary shop
2010-01-01 Caridà, A; Russo Spena, T; Melia, M; Colurcio, M
Value co-creation and resource integration in Italian drugs distribution
2011-01-01 Colurcio, M; Melia, M; Caridà, A
La comunicazione d’impresa in rete: le Virtual Brand Communities
2011-01-01 Melia, M; Caridà, A; Colurcio, M
Viral marketing between communication and entertainment
2011-01-01 Colurcio, M; Caridà, A; Melia, M
Storytelling and Virtual Space: The New Frontiers of Brand Communication
2011-01-01 Russo Spena, T; Colurcio, M; Melia, M; Caridà, A
Virtual brand communities to integrate resource and experience
2011-01-01 Colurcio, M; Melia, M; Caridà, A
Virtual Brand Communities for Resouce Integration
2011-01-01 Colurcio, M; Melia, M; Caridà, A
LOOKING FOR VALUE IN THE NEW PHARMACEUTICAL NETWORK
2012-01-01 Melia, M; Colurcio, M; Caridà, A
THE WEB FOR VALUE CO-CREATION IN HEALTHCARE
2012-01-01 Carida', A; Colurcio, M; Melia, M
Le nuove tecnologie e la co-creazione del valore in sanità
2012-01-01 Caridà, A; Colurcio, M; Melia, M
Creating value through virtual brand communities
2012-01-01 Melia, M; Caridà, A; Colurcio, M
Store experience and co-creation: the case of temporary shop
2012-01-01 Russo Spena, T; Caridà, A; Colurcio, M; Melia, M
Social networks for outsourcing and developing a firm's creativity
2012-01-01 Colurcio, M; Melia, M; Caridà, A; Tregua, M
“Il valore del brand nella value proposition dei functional foods”
2013-01-01 Colurcio, M; ' RUSSO SPENA, T; Carida, A; Bifulco, F
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