Transformative Business Model Innovation for Sustainable Transitions. In: Transitions and complexity

In an era of profound inequalities and complex social challenges, transformative business model innovation is essential for achieving sustainable transitions. This chapter investigates how small and medium-sized enterprises (SMEs) and micro firms can effectively implement sustainable business models. Using Aliva Wood as a case study, it explores the integration of sustainability into business practices to create transformational value propositions through an ecosystemic approach. By adopting a service ecosystems perspective, this research provides actionable insights and strategies for SMEs and micro firms to achieve economic, social, and environmental sustainability goals, contributing to a broader understanding of sustainable business practices and their potential impact on global challenges.