Platform economy is a business model that gives life to a virtual market in which supply and demand for goods and services meet thanks to online platforms. These latter play an important role in the digital environment since they represent the access points to the market: in fact, the relationships between business users and consumers are managed by online platforms which hold disproportionate power as online intermediators and search engines. For this reason, a crucial role is played by platforms-to-business relationships, also bearing in mind the need of protection for business users in relation to the former as dominant companies. European legislation aims to fight potential unfair behaviour and to re-balance asymmetric relationships between these digital giants and business users within European market policies. The purpose of this paper is to observe EU norms in the light of their implementation.

Platform-to-business Contracts in the Light of European Laws in the Digital Society

Maria Luisa Chiarella
2025-01-01

Abstract

Platform economy is a business model that gives life to a virtual market in which supply and demand for goods and services meet thanks to online platforms. These latter play an important role in the digital environment since they represent the access points to the market: in fact, the relationships between business users and consumers are managed by online platforms which hold disproportionate power as online intermediators and search engines. For this reason, a crucial role is played by platforms-to-business relationships, also bearing in mind the need of protection for business users in relation to the former as dominant companies. European legislation aims to fight potential unfair behaviour and to re-balance asymmetric relationships between these digital giants and business users within European market policies. The purpose of this paper is to observe EU norms in the light of their implementation.
2025
978-960-598-668-1
Digital markets; online platforms; P2B contracts; weaker party protection; European policies; market regulation.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12317/106623
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