Business model design and value co-creation: Looking for a new pattern

Innovation requires openness and collaboration and firms’ abilities to design business models that enable higher resource density for value creation. The framework depicts both the dimensions of a co-creative business model and how they interact to integrate resources for enhancing value creation and capture. It empirically contextualizes the framework, by illustrating the Formabilio case, to better demonstrate how it works in practice. The study provides a detailed and granular approach to co-creation design to sustain the competitiveness of small- and medium-sized enterprises in a complex and increasingly digital-based ecosystem. More specifically, it offers new knowledge about mechanisms and methods for aligning the contributions of different actors to better understand how value is co-created through actors’ resource-integrating efforts and captured by the lead company. It addresses relevant gaps in current knowledge on business model design and on resource integration and the value co-creation practice