Moving on from a comparison of the analysed case studies, this chapter highlights the main findings and discusses the relevant phases of reputational crisis management for banks and provides helpful suggestions and advice to scholars and practitioners. In addition, the chapter focuses on the methods and tools that are beneficial in the various phases of a reputational crisis. Finally, useful guidelines for enhancing the effectiveness of banks’ reputation management are suggested.
Managing Reputation: Reflections and operational suggestions,
Trotta A
2016-01-01
Abstract
Moving on from a comparison of the analysed case studies, this chapter highlights the main findings and discusses the relevant phases of reputational crisis management for banks and provides helpful suggestions and advice to scholars and practitioners. In addition, the chapter focuses on the methods and tools that are beneficial in the various phases of a reputational crisis. Finally, useful guidelines for enhancing the effectiveness of banks’ reputation management are suggested.File in questo prodotto:
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