The chapter provides a literature review of the resource integration (RI) phenomenon through a bibliometric analysis including 1250 ISI listed journal articles. The main contribution of the study is an overview and analysis of how RI has been portrayed in marketing and management research and the six most important RI dimensions or themes. Furthermore, the analysis highlights two main research areas and approaches on RI: the traditional school of good-dominant logic (GD logic) and the recent school of service-dominant logic (SD logic).
|Titolo:||Conceptualizing resource integration to advance service innovation|
|Data di pubblicazione:||2017|
|Appare nelle tipologie:||2.1 Contributo in volume (Capitolo o Saggio)|