This study advances knowledge about crowdsourcing providing both theoretical and managerial fresh insight. It depicts crowdsourcing according a value co-creation framework and enhances study on resource integration, which remains conceptual so far, by empirical evidences, a literature review and the analysis of crowdsourcing in Italy. The chapter provides illustrations of different crowdsourcing alternatives, as performed by Italian companies and investigates in depth an Italian successful case. The contribution to the debate on the topic consists in proposing a managerial practice to draw up a crowdsourcing project
CREARE VALORE CON LA FOLLA
COLURCIO M
2016-01-01
Abstract
This study advances knowledge about crowdsourcing providing both theoretical and managerial fresh insight. It depicts crowdsourcing according a value co-creation framework and enhances study on resource integration, which remains conceptual so far, by empirical evidences, a literature review and the analysis of crowdsourcing in Italy. The chapter provides illustrations of different crowdsourcing alternatives, as performed by Italian companies and investigates in depth an Italian successful case. The contribution to the debate on the topic consists in proposing a managerial practice to draw up a crowdsourcing projectFile in questo prodotto:
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