The aim of our work is to analyze competitive dynamics in an emerging business of the broad agri-food industry: the fresh cut business (fruit and vegetable products minimally processed and ready to eat). This work is based on case study research and develops an interpretive model: the cognitiverelational framework. The framework explains the development dynamic of the emergent fresh cut business and outlines structural links among resources, relationships and innovation processes, which are the basic elements for the continued growth of the traditional agri-food industry. We found that the development of a cognitive-relational approach allowed the investigated firms to radically transform the way in which they manage business and develop their products. Due to this approach the firms become market leaders in this innovative business of the food industry.
A Cognitive-Relational View of Innovation in the Agrifood Industry: The Fresh Cuts Business
Colurcio M;
2008-01-01
Abstract
The aim of our work is to analyze competitive dynamics in an emerging business of the broad agri-food industry: the fresh cut business (fruit and vegetable products minimally processed and ready to eat). This work is based on case study research and develops an interpretive model: the cognitiverelational framework. The framework explains the development dynamic of the emergent fresh cut business and outlines structural links among resources, relationships and innovation processes, which are the basic elements for the continued growth of the traditional agri-food industry. We found that the development of a cognitive-relational approach allowed the investigated firms to radically transform the way in which they manage business and develop their products. Due to this approach the firms become market leaders in this innovative business of the food industry.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
