Food consumer behaviour is changing according to new social and cultural needs. Time saving and meal solution constitute main attributes that meet customer preferences. In such a market context fresh cut, vegetal product minimally processed and ready-to-eat, are an interesting and increasing consume phenomenon. This work aims to investigate consumer behaviour for fresh cut products. In order to gain this purpose we developed a field study involved about 300 consumers of fresh vegetables products in Naples. Findings showed that 3 different profiles of consumer behaviour for fresh cut exist: traditional, uncertain and trendness
Preferenze, profili e tendenze del consumo dei prodotti di IV gamma
Colurcio M;
2008-01-01
Abstract
Food consumer behaviour is changing according to new social and cultural needs. Time saving and meal solution constitute main attributes that meet customer preferences. In such a market context fresh cut, vegetal product minimally processed and ready-to-eat, are an interesting and increasing consume phenomenon. This work aims to investigate consumer behaviour for fresh cut products. In order to gain this purpose we developed a field study involved about 300 consumers of fresh vegetables products in Naples. Findings showed that 3 different profiles of consumer behaviour for fresh cut exist: traditional, uncertain and trendnessI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.