Food consumer behaviour is changing according to new social and cultural needs. Time saving and meal solution constitute main attributes that meet customer preferences. In such a market context fresh cut, vegetal product minimally processed and ready-to-eat, are an interesting and increasing consume phenomenon. This work aims to investigate consumer behaviour for fresh cut products. In order to gain this purpose we developed a field study involved about 300 consumers of fresh vegetables products in Naples. Findings showed that 3 different profiles of consumer behaviour for fresh cut exist: traditional, uncertain and trendness

Preferenze, profili e tendenze del consumo dei prodotti di IV gamma

Colurcio M;
2008-01-01

Abstract

Food consumer behaviour is changing according to new social and cultural needs. Time saving and meal solution constitute main attributes that meet customer preferences. In such a market context fresh cut, vegetal product minimally processed and ready-to-eat, are an interesting and increasing consume phenomenon. This work aims to investigate consumer behaviour for fresh cut products. In order to gain this purpose we developed a field study involved about 300 consumers of fresh vegetables products in Naples. Findings showed that 3 different profiles of consumer behaviour for fresh cut exist: traditional, uncertain and trendness
2008
88-902459-2-1-978
food consumer behaviour; innovation food; fresh cut
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12317/19717
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