The aim of the study is to build a value co-creation based practice to useful apply crowdsourcing. It investigates the recent and blurred phenomenon of crowdsourcing as an emerging process that takes place through the actors' resource-integrating efforts in task-based service contexts (e.g. crowdsourcing online platform). The study depicts crowdsourcing according a value co-creation framework and reconceptualizes it as repeated organisational practice that results from and shapes the actors' resource integration process. The study offers the opportunity to reflect on the systemic and recursive nature of the RI process and on the conditions and dynamics affecting its reproducibility within the practice of crowdsourcing.
ENABLING A RESOURCE INTEGRATION PRACTICE THROUGH THE CROWD
COLURCIO M;MELIA M;CARIDA A;
2016-01-01
Abstract
The aim of the study is to build a value co-creation based practice to useful apply crowdsourcing. It investigates the recent and blurred phenomenon of crowdsourcing as an emerging process that takes place through the actors' resource-integrating efforts in task-based service contexts (e.g. crowdsourcing online platform). The study depicts crowdsourcing according a value co-creation framework and reconceptualizes it as repeated organisational practice that results from and shapes the actors' resource integration process. The study offers the opportunity to reflect on the systemic and recursive nature of the RI process and on the conditions and dynamics affecting its reproducibility within the practice of crowdsourcing.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.