Fueling Novel and Sustainable Tourism Ecosystems through Resource Orchestration

This study aims to extend the conceptualization of resource inte- gration in service ecosystems by defining and empirically analyzing the orchestration of multi-actor collaboration for value co-creation in the tour- ism eco-system. Current knowledge on the emergence of service ecosys- tems is extended by focusing on and conceptualizing the resource integra- tion efforts of resource orchestrators and connectors. It adopts a qualita- tive in-depth case study approach to explore, in a real-life situation, how resource orchestration through multi-actor collaboration for value co-cre- ation occurs in complex service ecosystems, such as hospitality or tourism services. The analysis is built on multiple sources of information to integrate investigations conducted through direct observation and questioning. A new approach is synthesized, which shifts away from the understanding of resource orchestration as a firm-level activity for initiating and managing innovation processes to a key process for driving and managing the emer- gence of multidimensional and multilevel value co-creation structures.