The Weight of a Like on Social Networks: How Self-Monitoring Moderates the Effect of Cyber-Ostracism

Cyber-ostracism is an experience that, similar to the ostracism occurring within inperson relational contexts, gives rise to negative psychological consequences, leading to negative emotional reactions, and threatening the basic needs of each individualbelonging, self-esteem, meaningful existence, and control. The present study aimed to explore the possible moderating role of self-monitoring on the impact of cyberostracism on people’s emotions and need satisfaction. We employed the Ostracism Online paradigm, a research tool resembling a social media platform, that allows researchers to manipulate the number of likes that participants receive as a cue of cyber-ostracism. A total of 212 participants were randomly assigned to one of two experimental conditions (Ostracism Online: cyber-ostracism vs. cyber-inclusion). After completing measures related to their social media usage and the self-monitoring scale, participants were exposed to the Ostracism Online paradigm and then were asked to complete measures related to their emotional reactions and need satisfaction. Results highlighted a different moderating role of self-monitoring on emotions and need satisfaction. Specifically, in the cyber-ostracism condition, participants with higher levels of self-monitoring reported higher levels of negative emotions compared to participants with lower levels of self-monitoring. Differently, we only found an effect of self-monitoring on the control dimension of need satisfaction. In particular, included participants with higher levels of self-monitoring reported higher levels of perceived control compared to included participants with lower levels of self-monitoring. Our findings contribute to expanding our understanding of self-monitoring and its role in moderating the effects of cyber-ostracism that may occur within social media